What is O2O Commerce and How does it Benefit Your Business?

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The B2C and B2B buzzwords are known to the majority of the business community, but there is another buzzword making its way into mainstream business lexicon – O2O. O2O stands for “online to offline,” and sometimes referred to as “brick and click.” The meaning behind the term is simple – digital marketing that makes your online prospects buy from your storefront.

O2O is obviously most useful for companies with physical storefronts and a localized marketing strategy. However, the technique can work for businesses that are marketing to regional and even global audiences, depending on the industry. Companies with physical storefronts and ecommerce interfaces should definitely consider this integrated marketing strategy that builds an audience from both platforms to broaden the reach of a business or brand.

Which way does O2O work?

It is true that we defined O2O as online to off-line commerce, but the truth is that the customer journey can work either way. O2O is more often defined as online to off-line because this strategy allows a company to broaden its audience using a wider network of potential customers.

Off-line to online commerce can definitely work as well, especially if a company has a strong local presence that it is looking to translate into an online rollout. Over time, however, companies may look to reverse their positioning and switch to a traditional O2O strategy – it is simply much easier and cost-effective to find new prospects online.

Combining Online and Offline Strategies

In the modern business landscape, you definitely pay an opportunity cost if you do not combine your offline and online strategies. There is a definitive link between mobile and offline sales, with more than 75% of local mobile searches resulting in a sale at an offline storefront. 73% of prospects also prefer to look at a product online before they buy offline, especially for bigger ticket items.

Increasing Spend Offline

Not only does O2O increase the number of customers to your offline store, it has the ability to increase the spend of each customer. If a customer feels more comfortable in your store, that person is more likely to stay longer and buy more. If you have an e-commerce setup, you have the ability to capitalize even more – customers will make a purchase online and then buy complementary items offline on impulse.

More Benefits of O2O

  • Staying top of mind – Combining your offline and online strategies ensures that you stay top of mind whenever your prospects are thinking about purchasing an item you have.
  • Remarketing – O2O allows you to capitalize on casual browsers who may have engaged your business lightly on a social medial comment thread. You may also use O2O as a remarketing strategy of sorts, because your prospects see your marketing in another place if they do not convert immediately.
  • The customer journey – You are with your customer throughout more of the customer journey. They can browse your range of products online before making a purchase in store. This leads to higher customer satisfaction statistics.
  • Personalized incentives – Providing personalized coupons is difficult in the online environment, but is very possible online. You can give highly qualified prospects personalized incentives online that they can redeem in a storefront.
  • E-reservations – This technique has been shown to increase overall customer spend, and it is a technique that is specific to O2O.
  • Localized search engine optimization – You can capture a much broader range of prospects through localized SEO. People who may not have known about you in your local area will be introduced to your business in a way that is cost-effective to your company.
  • Using online customer data – It is much easier to create buyer profiles using online data. Once you have these profiles, you can more easily send personalized offers through email and other channels to drive people into your storefront.
  • Making it easy – Your customer may forget where your store is if you are not online. Your customer may also need an item that is not in stock at that time. Having an online store locator and inventory manager cuts down on lost prospects and wasted trips, both of which your customers will appreciate greatly.

Author Bio:

HAND Enterprise Solutions (HAND) is a leading global software solutions provider working to deliver your IT strategy, ERP solution implementations and global technical support. We leverage our offshore and onshore teams from around the world to provide our customers with the most competitive, convenient and reliable experience.

In Singapore & Asian Countries, HAND focuses on providing Smart Manufacturing, Ecommerce O2O, Supply Chain Management & ERP solutions for various industries. In addition, HAND leverages with IT industry partners using Go To Market programs for our specialized products: EasiShare – Secured Document Share and Helios – Expense Tracker Application.

For more details visit the website here :- https://www.hand-sg.com/

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The Future of ERP System

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Is the future of ERP software going to be AI, the public cloud or some other technology? Future proofing your ERP system should be a priority for your infrastructure, and you should know where the concept is going.

ERP and the Cloud

As cloud computing continues to proliferate in the mainstream, more sophisticated business transactions will require the use of a cloud specific ERP. This is much different from a traditional ERP that is placed in the cloud – the ERP systems of the future will be created specifically to be a resident of the cloud. This will be especially true of enterprise level organizations, which are trying to become cloud natives.

ERP and Cryptocurrency

The mania of late 2017 is over, and cryptocurrency is officially in the mainstream. This means people will look to purchase mainstream goods and services with cryptocurrency more than ever. This should lead to a closer relationship between ERP systems and cryptocurrency through coin wallets. This integration will be further driven by the desire of e-commerce sites to accept crypto and participate more fully in this new economy.

Lower Implementation Costs/Higher Systems Utilization

Although ERP software is used increasingly in businesses at all scales, there are very few clients who use systems to their full capacity. Clients who are looking for a competitive advantage will likely put pressure on ERP vendors to reduce the costs of implementation until they are taught how to increase utilization percentages. In short, ERP systems will become less expensive to implement and more streamlined to allow better implementation.

Better API Integration

The best systems in the world are not necessarily the systems that come with the most included features. Rather, companies stick with the systems that are future proofed through easy API integration.

ERP and AI

Augmented intelligence (AI) will be one of the biggest new implements to the ERP systems market. Many new systems are being built on an AI engine foundation, which gives clients the ability to enact intelligent and predictive solutions. AI allows clients to spend less time dealing with operations with a cost and time bloat, including internal audits, batch transactions and account closings.

AI will give companies the ability to more immediately spot transactions that look irregular. AI also gets rid of human error in accounts that have incorrect input values. AI bots can also serve as chatbots that can be surprisingly conversational, allowing users to automate tasks or find information very easily. Clients will no longer have to sift through dusty hidden files to find data to back up a gut feeling, allowing for a better decision-making process that will be based around quantifiable results and precedent.

ERP and Organizational Change

The ERP software platforms that will perform best in the future will be the ones that can provide long-term support and new functionality to companies looking to upgrade in digital transformation initiatives. There will be many companies that will look to revamp their entire enterprise system strategy moving forward.

The ERPs that can manage organizational change at scale without hiccups will become industry standards. As stated before, these will not necessarily be the systems with the most expansive internal toolsets, but the ones that can connect companies to the widest variety of tools over time.

ERPs and Machine Learning

The one internal feature of an ERP system that will ensure its continued use is possibly machine learning. A system that becomes more familiar with a company’s landscape over time, responds more quickly and correctly to queries, and even anticipates problems before they occur, will become the norm.

No one can say exactly how ERP systems will move forward in the future; however, the paths above are agreed upon by many experts. We can definitely look to the ERP format to become far more prevalent in companies of all sizes. Businesses that are looking to compete and grow in the digital landscape will definitely require robust systems that give a company the chance to combine many technologies. ERP software is definitely on the cutting edge of these needs.

Author Bio:

HAND Enterprise Solutions (HAND) is a leading global software solutions provider working to deliver your IT strategy, ERP solution implementations and global technical support. We leverage our offshore and onshore teams from around the world to provide our customers with the most competitive, convenient and reliable experience.

In Singapore & Asean Countries, HAND focuses on providing Smart Manufacturing, Ecommerce O2O, Supply Chain Management & ERP solutions for various industries. In addition, HAND leverages with IT industry partners using Go To Market programs for our specialized products: EasiShare – Secured Document Share and Helios – Expense Tracker Application.

For more information checkout our website here : www.Hand-sg.com

50 million yuan was raised in round B financing by Helios. Planning to benefit users by “Smart Exchange” in 2018

On March 6, 2018, China’s leading one-stop business travel and expense management SaaS platform Helios held “Advanced of time, arrived in the Future—B-Round Financing Conference” in Shanghai and officially announced the acquisition of 50 million round B investment from “SBCVC”. ”, “Blue Lake Capital” and “Zhonglin Capital”.

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Helios, established in August 2016 by the subsidiary of Hand Enterprise (stock code: 300170), a leading domestic IT consultancy company, and got 30 million in round A investment in September of the same year. Helios said: Although we are not the first to enter this field, we are the first to obtain B round financing.

In this press conference, Helios invited representatives from investors such as SBCVC, Blue Lake, and Zhonglin, and many strategic partners such as Ctrip, FSG, Wechat Electronic Invoice, and CIMC to witness the milestones in the development process of Helios. Huang Yiquan, CEO of Hand Enterprise, gave a speech in “opening a new chapter in the future” and jointly opened the watering ceremony.

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At the press conference, Zhang Changzheng, the CEO of Helios, announced the innovation keyword in 2018: smart exchange, which opened a new era for the application of “smart technology” in the reimbursement of SaaS field.

Multi-dimensional business consumption situations, stimulating the wisdom of Helios products.

Recalling that in 2017, 119 giant customers joined in Helios, and its business travel partners covering industry giants such as Didi Travel, Ctrip, JD and Xinmeida.

In the past 19 months, Helios took “Connecting corporate consumption scenarios and opening up internal and external reimbursement processes” as the core of its products, and has processed total of 300,000 reimbursement documents, of which the amount of air tickets exceeds 200 million yuan.

It is based on the user’s feedback in the multi-dimensional business travel environments that Helios can constantly optimizes the product features and experience details, and has become the leading reimbursement SaaS product among current major domestic service customers.

At the press conference, the CEO of Helios shared the insights on “reimbursement of SaaS field” with the on-site visitors, and traced the product’s vision at the beginning of its creation: helping the company to try new technologies and new services in a gentle manner.

“Connection” is a kind of subversion, and 2018 “smart exchange” will benefit users.

When domestic business consumption gradually enters the era of interconnection, Helios, born at the historic moment, took the lead in linking products with enterprise-level consumer service providers. At the same time, relying on the deep technical experience derived from Hand Enterprise, seamless connection of internal financial, fee control, HR, OA and other management systems is achieved.

Among these, “connection” itself is a kind of subversion. Helios integrates business scenarios such as travel applications, bookings, reimbursement, approvals, audits, and financial voucher processing to open up the whole process of reimbursement from consumption to credit, so that cost control can be more compliant and transparent, which effectively reducing costs, and improving staff reimbursement experience and business operation efficiency.

At the press conference, the CEO and Product Director of Helios jointly released the innovation plan of the product in 2018. Its core is to apply cutting-edge technologies such as intelligent prediction of business travel, big data mining and AI to the business travel and reimbursement scenarios, converging the wisdom of technology on the product and further optimizing the product service.

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In 2018, the first dawn of the global scientific and technological community, from the moment the falcon was launched, illuminating the depths of the universe and touching the hearts of billions of human beings on Earth. At the time of the spring’s doorstep, Helios, which has completed the B-financing, took the lead in publishing an intelligent exploration plan for SaaS products under the “Business Travel Reimbursement”. There is reason to believe that it will open up a new track with unique potential in the enterprise-class consumer applications market in 2018.

Wonderful  Review

It is worth mentioning that the entire press conference was composed of three sections: “Talk Show”, “Round Table Forum” and “Tucao Convention”. It was quite innovative to show the true element and wry humor of Helios.

Round-table Forum

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Three great people in investment field

Moderator: XuNing from 36kr, Forum Guest: Sun Guojun from SBCVC, Blue Lake Capital Partner Hu Lei, Zhonglin Capital CEO Zhu Haijun

Opening Ceremony

Huang Yiquan, the CEO of Hand Enterprise delivered the speech and open a “new chapter watering ceremony” jointly.

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Tucao Convention

The senior vice president of Ctrip Group and CEO of Ctrip Business Travel Service – Fang Jiqin believed business travel provide a good beginning for us. We hope that in 2018 we can achieve more small goals together with Helios.

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Bi Peiwen, vice president of Shanghai Foreign Service Group, talked about the strategic cooperation with Helios about building an ecological circle under the tide of the Internet.

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TianMaoyong, chief of the Chief Financial Officer, talked about the history of bookkeeping in China, disclosed the pain points throughout the industry, and talked about the simplification tendency of the cost control in the context of smart finance.

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Helios customer-CIMC CIO Yang Tao, compared the rapid cloud deployment of Helios, spit up the implementation cycle of ERP for its half a year and eight months long period, and shared the cost control results after using Helios.

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Talk King selection

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In the end, after an on-site guest’s online voting, Mr. Fang Jiqin, CEO of Ctrip.com, was selected as the “Talk King” at the Tucao Conference.

However, the biggest winner in this conference is… Didi.

Didi is mentioned about 16 times, it’s a partner who is not on the site but won on the site.

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Lady from media is recording information.

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Networking

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Helios CEO’s post-meeting interview.

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Author Bio:

HAND Enterprise Solutions (HAND) is a leading global software solutions provider working to deliver your IT strategy, ERP solution implementations and global technical support. We leverage our offshore and onshore teams from around the world to provide our customers with the most competitive, convenient and reliable experience.

In Singapore & Asean Countries, HAND focuses on providing Smart Manufacturing, Ecommerce O2O, Supply Chain Management & ERP solutions for various industries. In addition, HAND leverages with IT industry partners using Go To Market programs for our specialized products: EasiShare – Secured Document Share and Helios – Expense Tracker Application.

For More Details Checkout here : www.Hand-sg.com